Monthly Archives

September 2016

Destination Marketing By Bloggers

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Many companies let bloggers review their products by giving them free products. So as a destination marketeer, it would be pretty easy to invite a blogger for a free weekend in exchange for an article on their blog, a Facebook post, a Snapchat video and a pic on Instagram. But why not do more?

Imagine a platform where bloggers can share their favorite places on the city on an interactive map. Where their followers can walk a tour, visiting those places their favorite blogger liked most. Where vloggers share video’s on places showing exactly what they did there.

Not only is this a very new way of doing content marketing – it can be an amazing way to attract very specific target audiences too. Young girls that love to shop? People who are into sustainable traveling and shopping? And what about foodies?

Interested in a platform like that? Get in touch.

Why reviews are important

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A major part of online reviewing is done just done on everyday products, but on tourism and hospitality. Restaurants, hotels, bars, activities, sights, museums and locations are reviewed by huge amounts of people. And we can say quite generally: those reviews are read by huge amounts of people. More importantly: they use those reviews to decide whether to visit those places.

So if you think about a digital solution for your visitors, think about those reviewers, and how to implement reviews in your interaction design and user experience. We’re working on two review-based apps at the moment, and we’ll be sure to keep you posted on how we make them. About to get one yourself? Get in touch.

Are you still in doubt about the importance of reviews? Even Google is working on implementing them even further!

Vacancy: research intern Risk Change

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UPDATE: This position has now been filled.

Risk Change is a European project, partly funded by Creative Europe. In the next four years, we’ll research immigration to and immigrants in ten European countries. 7scenes will take care of qualitative research in The Netherlands communication and create a European mobile application. The aim of the project is to be able to advise the European Commission on migration issues.

Your job is to assist us in:

  • qualitative research (60 interviews with migrants living in The Netherlands);
  • desk research on immigrants in The Netherlands;
  • communication (writing a blog, social media, news letters);
  • creating a project community of interested people and organisations;
  • organising events for our partners, most likely in January and April;
  • finding Dutch partners to cooperate with.

We’re looking for someone who:

  • studies social sciences, conflict studies, anthropology, sociology, European Studies or something alike;
  • is enthusiastic and ambitious;
  • really knows their English;
  • is an organised worker;
  • can deal with the (sometimes) harsh reality of migrant lives.

What we offer is:

  • the chance to take part in a cutting-edge European research project;
  • a workspace near Amsterdam Centraal in Pakhuis Amsterdam;
  • the opportunity to use the questionnaires to do your own research;
  • a group of fun colleagues;
  • a free daily organic lunch.

Interested? You can send over an application to Ilse Rombout at ilse@7scenes.com. If you have any (academic or non-academic) examples of written texts in English, we’d be happy to see them. Let us know what kind of internship you’re looking for in terms of time, availability and expectations from your university. We’re available for questions per email or by phone at 020 760 79 99.

RISK CHANGE (2016–2020) is co-funded by the Creative Europe Program of the European Union.

Update Schans App

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Take a look at one of the most beautiful digital Dutch heritage experiences at app.dezaanseschans.nl. The user experience is completely new, so is the user interface and graphic design. Just as important: we made it responsive, so it can be used on phones and tablets too.

And that’s not all! We redesigned the Android app too. We’ve improved a few features: playing a tour is much more simple. Logging in is no longer required. And our new multi-lingual functionality automatically provides you the Dutch or the English content.

Keen to know more about our location-based apps? Please get in touch by mail or phone.