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Julia Schonrock

Authentic acquires 7scenes

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With the goal to expand its presence in Europe, New Zealand-based mobile storytelling platform Authentic acquired the assets of 7scenes on 9th May 2017.

Founded in 2007, the Netherlands-based company 7scenes was a mobile storytelling platform that provided organizations with all the tools you need to develop location-based tours and games for smartphones. Their clients were mainly based in the Netherlands and Belgium.

Authentic has been around since 2009 with its leading mobile app platform for the tourism, culture and heritage sector, My Tours. My Tours has over 200 customers worldwide. Authentic is passionate about creating stunning mobile applications to engage visitors in new ways. With visions aligned in so many ways this acquisition was a good fit.

Acquiring 7scenes brings an exciting range of European clients into the Authentic system. These clients include Amnesty International; Literatuurmuseum; and De Zaanse Schans.

This acquisition makes Authentic a frontrunner for the culture and heritage mobile storytelling sector, enhancing the company’s future growth and performance.

For more information contact Julia Schonrock (