Authentic acquires 7scenes

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With the goal to expand its presence in Europe, New Zealand-based mobile storytelling platform Authentic acquired the assets of 7scenes on 9th May 2017.

Founded in 2007, the Netherlands-based company 7scenes was a mobile storytelling platform that provided organizations with all the tools you need to develop location-based tours and games for smartphones. Their clients were mainly based in the Netherlands and Belgium.

Authentic has been around since 2009 with its leading mobile app platform for the tourism, culture and heritage sector, My Tours. My Tours has over 200 customers worldwide. Authentic is passionate about creating stunning mobile applications to engage visitors in new ways. With visions aligned in so many ways this acquisition was a good fit.

Acquiring 7scenes brings an exciting range of European clients into the Authentic system. These clients include Amnesty International; Literatuurmuseum; and De Zaanse Schans.

This acquisition makes Authentic a frontrunner for the culture and heritage mobile storytelling sector, enhancing the company’s future growth and performance.

For more information contact Julia Schonrock (

Launch of ViMM platform

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It is designed for passionate stakeholders and community members who want to be informed about and discuss developments in the rapidly changing field of digital heritage. Join our platform now and connect and interact with the leading professionals in the field.

ViMM has received funding from the European Union’s Horizon 2020 Programme as Coordiantioon and Support Action, under GA n° 727107.

Open call: graphic design mentor

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7scenes is a company for mobile storytelling. From 2016 until 2020 we’ll be researching and communicating stories of migration throughout Europe in our international project Risk Change. We do so with a European consortium of 10 partners. For the dissemination of project results, we’re looking for a designer. We’ll try and find this designer during a 2-day workshop in which 20 designers will work on the visual design of a mobile game on migration. The best participant wins several paid graphic design assignments until 2020. To guide the workshop, we’re looking for a experienced graphic designer who can help, teach and inspire the participants. 7scenes will coordinate the rest of the workshop and take care of game design and interactive storytelling. Since it is an international project, the workshop has to be given in English.

WHO: Experienced Graphic Designer
WHAT: Graphic Design Mentor
WHEN: 13-14 February 2017 – 2 x 3 hours
WHERE: Amsterdam

Any questions? Get in touch with Ilse Rombout per email ( or phone (+31 646 206 613).

Interested? Send in your application per email at Ilse Rombout ( Please send along your CV and (a link to) your portfolio. We’ll take applications until January 7th.

The Project Risk Change (2016–2020) is co-funded by the Creative Europe Program of the European Union.

Xplore Bruges 2.0

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We have optimised the complete backend so the app uses less data and it works a whole lot faster. Next, we created a new user experience. The new UX makes using the app even easier than it was before. At the same time, we’ve updated the visual design.

Next, we added groundbreaking functionalities. With our partner DEVENTit we implemented the touristic data of the city. We’ve created a public map for visitors to be used so they can find the city’s hotspots around them. They can even add them to a personal to-do list, along with the thematic tours they’d like to walk, like a tour around all the sites that made the city a Unesco World Heritage site in its entirety. This enables the visitors of Bruges to explore and plan their visit.

These functionalities aren’t just available on Android devices, we’ve build an entire new responsive web application too! It contains the the same functionalities as the Android app. And when users decide to create an account and login on Android or web, they’ll be able to see their to do list on the other device once they login there. So no matter what device is used, everyone will be able to enjoy Bruges in the most convenient way imaginable.

Interested to see more? Check out the web application yourself or download the Xplore Bruges Android app.

Destination Marketing By Bloggers

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Many companies let bloggers review their products by giving them free products. So as a destination marketeer, it would be pretty easy to invite a blogger for a free weekend in exchange for an article on their blog, a Facebook post, a Snapchat video and a pic on Instagram. But why not do more?

Imagine a platform where bloggers can share their favorite places on the city on an interactive map. Where their followers can walk a tour, visiting those places their favorite blogger liked most. Where vloggers share video’s on places showing exactly what they did there.

Not only is this a very new way of doing content marketing – it can be an amazing way to attract very specific target audiences too. Young girls that love to shop? People who are into sustainable traveling and shopping? And what about foodies?

Interested in a platform like that? Get in touch.

Why reviews are important

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A major part of online reviewing is done just done on everyday products, but on tourism and hospitality. Restaurants, hotels, bars, activities, sights, museums and locations are reviewed by huge amounts of people. And we can say quite generally: those reviews are read by huge amounts of people. More importantly: they use those reviews to decide whether to visit those places.

So if you think about a digital solution for your visitors, think about those reviewers, and how to implement reviews in your interaction design and user experience. We’re working on two review-based apps at the moment, and we’ll be sure to keep you posted on how we make them. About to get one yourself? Get in touch.

Are you still in doubt about the importance of reviews? Even Google is working on implementing them even further!

Vacancy: research intern Risk Change

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UPDATE: This position has now been filled.

Risk Change is a European project, partly funded by Creative Europe. In the next four years, we’ll research immigration to and immigrants in ten European countries. 7scenes will take care of qualitative research in The Netherlands communication and create a European mobile application. The aim of the project is to be able to advise the European Commission on migration issues.

Your job is to assist us in:

  • qualitative research (60 interviews with migrants living in The Netherlands);
  • desk research on immigrants in The Netherlands;
  • communication (writing a blog, social media, news letters);
  • creating a project community of interested people and organisations;
  • organising events for our partners, most likely in January and April;
  • finding Dutch partners to cooperate with.

We’re looking for someone who:

  • studies social sciences, conflict studies, anthropology, sociology, European Studies or something alike;
  • is enthusiastic and ambitious;
  • really knows their English;
  • is an organised worker;
  • can deal with the (sometimes) harsh reality of migrant lives.

What we offer is:

  • the chance to take part in a cutting-edge European research project;
  • a workspace near Amsterdam Centraal in Pakhuis Amsterdam;
  • the opportunity to use the questionnaires to do your own research;
  • a group of fun colleagues;
  • a free daily organic lunch.

Interested? You can send over an application to Ilse Rombout at If you have any (academic or non-academic) examples of written texts in English, we’d be happy to see them. Let us know what kind of internship you’re looking for in terms of time, availability and expectations from your university. We’re available for questions per email or by phone at 020 760 79 99.

RISK CHANGE (2016–2020) is co-funded by the Creative Europe Program of the European Union.

Update Schans App

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Take a look at one of the most beautiful digital Dutch heritage experiences at The user experience is completely new, so is the user interface and graphic design. Just as important: we made it responsive, so it can be used on phones and tablets too.

And that’s not all! We redesigned the Android app too. We’ve improved a few features: playing a tour is much more simple. Logging in is no longer required. And our new multi-lingual functionality automatically provides you the Dutch or the English content.

Keen to know more about our location-based apps? Please get in touch by mail or phone.

Research project: VI-MM

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This project sets out to develop and maintain a sustainable platform engaging a large number of key stakeholders and communities of practices on how to improve the collaboration and comprehension among the entire European community of cultural organizations, in order to build up a common roadmap for future activities and explore how these encounters can be evaluated to understand the models. More info about the role of 7scenes in VI-MM can be found on the project page.

The outcome of the different activities within the project will be presented on a new platform. Once the platform is online, we’ll let you know right here.

Interested in virtual museums? Take a look at this cool video one of the partners created for the kickoff of the project.

ViMM has received funding from the European Union’s Horizon 2020 Programme as Coordiantioon and Support Action, under GA n° 727107.


5 Reasons to Use Location-based Apps in Higher Education

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1. The real world is the best place to learn

History, architecture, art, social geography, anthropology – none of it is to be really experienced in your classroom. Using a mobile app, you can take students to the streets. Show them were historical highlights happened, what is special about statues in the city and how you can recognize the work of certain architectures near their school. This way, students will remember their experience – and the material – better and connect it to their personal environment.

2. Stories are the best way to learn

Dry information is hard to swallow. By shaping it into a story, students are more interested and more likely to learn. And why not let them create their own mobile stories? This way, students will not only teach each other, but learn by reproducing information in a completely new way too.

3. Learning on a device students use most: their mobile phone

Got students’ phones locked away during classes? Get them out! Let students learn on the devices they use – and understand – most. The defining features of smartphones like multimediality, connectivity and locativity will be the basis of a learning experience never to forget.

4. Interactive learning is learning more easily

We all know: interactive classed are far more interesting than normal ones. So why not expand this to the material itself? By giving assignments like finding items and taking photo’s students will actively look for information and answers. And by rewarding a good answer with a new part of a story, students may look just a little bit harder.

5. Competitive learning through multiplayer games Interactive learning is just the beginning.

Why not create a multiplayer game for your students? Let them do a roleplaying game and have them compete against each other. They will not only compete for a winners’ position, but mostly for learning the fastest. And (get ready for a cliche) this way, we are all winners.

Interested in what mobile learning can do for you? Take a look at our Mobile Learning Academy and contact us to explore the possibilities.